Visual Impact Sydney 2016
Neopost was involved at the Sydney 2016 Visual Impact Exhibition.
These trade shows are widely considered to be the best opportunity to see new products, meet leading suppliers, learn about new technologies and network with like-minded individuals.
Neopost focused on education, bringing a host of market analysis to the show enabling printers to see where new opportunities lay. Neopost also showed its wide format hardware from manufacturers including HP and Epson, as well as a host of media. Marketing manager Phyabae Leong says, "Our booth is all about education. We can all sell a printer, but the key to success for any business in this sector is knowledge. Neopost is presenting market data in an accessible format on our infographic displays, for instance printers can see where the fastest growing sectors of wide format are, which is currently headed by decorative wall coverings."
Neopost members: Simon McNamara, Chris Pettit, Phyabae Leong & Peter Hine
Source: ProPrint Magazine, November 2016
Digital Marketing 101
Digital marketing may seem like the enemy of print, but it’s a channel like any other to be used to grow and develop your business. Diane Costa from Marketing Mechanics, one of the Neopost team of experts presenting a Technology Showcase in Sydney later this month, tells how it’s done.